Will ChatGPT Ads Change OpenAI? + Amanda Askell Explains Claudeβs New Constitution NYT: Technology By:Kevin Roose Β· Casey Newton Β· Whitney Jones Β· Rachel Cohn Β· Vjeran Pavic Β· Chris Wood Β· Dan Powell Β· Marion Lozano Β· Rowan Niemisto and Diane Wong 23 January 2026 at 07:00 βThe question is not are these first couple of ads that weβre seeing from OpenAI going to be good or not? Itβs whether two or three years from now, ChatGPT is being steered toward ad-friendly topics.β Β© Photo Illustration by The New York Times; Image: Getty Images