LG has launched a subscription program in the UK that allows people to make monthly payments in order to rent LG TVs, soundbars, monitors, and speakers.

LG Flex customers can sign up for one-, two-, or three-year subscriptions to get lower monthly payments.

“At the end of your subscription, you can apply for a free upgrade, keep paying monthly, or return your device,” the LG Flex website says. Subscribers will have to pay a £50 (about $69) fee for a “full removal service,” including dismounting and packaging, of rental TVs.

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