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Apple says long-awaited AI will set new privacy standards – but experts are divided

By: Kari Paul
13 June 2024 at 03:00

Apple maintains its in-house AI is made with security in mind, but some professionals say ‘it remains to be seen’

At its annual developers conference on Monday, Apple announced its long-awaited artificial intelligence system, Apple Intelligence, which will customize user experiences, automate tasks and – the CEO Tim Cook promised – will usher in a “new standard for privacy in AI”.

While Apple maintains its in-house AI is made with security in mind, its partnership with OpenAI has sparked plenty of criticism. OpenAI tool ChatGPT has long been the subject of privacy concerns. Launched in November 2022, it collected user data without explicit consent to train its models, and only began to allow users to opt out of such data collection in April 2023.

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© Photograph: Justin Sullivan/Getty Images

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© Photograph: Justin Sullivan/Getty Images

Apple push into AI could spark smartphone upgrade ‘supercycle’

11 June 2024 at 12:30

Only most powerful iPhones will meet processing requirements to run new Siri and Apple Intelligence features

Apple’s big push into AI – which the company insists stands for “Apple Intelligence” – could spark an upgrade “supercycle”, with the intense processing requirements for the souped-up Siri limiting it to only the most powerful iPhones currently on the market.

The company risks angering users who will update to iOS 18 this autumn to discover that even a brand-new iPhone 15 is unable to run features such as automatic transcription, image generation and a smarter, more conversational voice assistant.

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© Photograph: Jonathan Raa/NurPhoto/REX/Shutterstock

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© Photograph: Jonathan Raa/NurPhoto/REX/Shutterstock

These are all the devices compatible with iOS 18 and iPadOS 18

10 June 2024 at 15:38
These are all the devices compatible with iOS 18 and iPadOS 18

Enlarge (credit: Apple)

Apple's new iOS 18 and iPadOS 18 updates are mostly good news for users of older Apple devices—with the exception of a handful of iPads, the new updates will run on most of the same hardware that can run iOS 17 and iPadOS 17.

For iPhones, that will cover everything from the iPhone XR/XS and newer, including the 2nd-gen iPhone SE; the 7th-gen iPad and newer; the 3rd-gen iPad Air and newer; the 5th-gen iPad mini and newer; all 11-inch iPad Pros; and the 3rd-gen 12.9-inch iPad Pro and later. Here are the full support lists:

  • The iOS 18 support list. [credit: Apple ]

The iPad drops support for most models with an Apple A10 or A10X processor, including the sixth-generation iPad, the 10.5-inch iPad Pro, and the second-generation 12.9-inch iPad Pro.

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Apple unveils “Apple Intelligence” AI features for iOS, iPadOS, and macOS

10 June 2024 at 15:15
Apple unveils “Apple Intelligence” AI features for iOS, iPadOS, and macOS

Enlarge (credit: Apple)

On Monday, Apple debuted "Apple Intelligence," a new suite of free AI-powered features for iOS 18, iPadOS 18, macOS Sequoia that includes creating email summaries, generating images and emoji, and allowing Siri to take actions on your behalf. These features are achieved through a combination of on-device and cloud processing, with a strong emphasis on privacy. Apple says that Apple Intelligence features will be widely available later this year and will be available as a beta test for developers this summer.

The announcements came during a livestream WWDC keynote and a simultaneous event attended by the press on Apple's campus in Cupertino, California. In an introduction, Apple CEO Tim Cook said the company has been using machine learning for years, but the introduction of large language models (LLMs) presents new opportunities to elevate the capabilities of Apple products. He emphasized the need for both personalization and privacy in Apple's approach.

At last year's WWDC, Apple avoided using the term "AI" completely, instead preferring terms like "machine learning" as Apple's way of avoiding buzzy hype while integrating applications of AI into apps in useful ways. This year, Apple figured out a new way to largely avoid the abbreviation "AI" by coining "Apple Intelligence," a catchall branding term that refers to a broad group of machine learning, LLM, and image generation technologies. By our count, the term "AI" was used sparingly in the keynote—most notably near the end of the presentation when Apple executive Craig Federighi said, "It's AI for the rest of us."

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iPadOS 18 adds machine-learning wizardry with handwriting, math features

10 June 2024 at 14:02
  • The Calculator app is finally coming to iPad. [credit: Samuel Axon ]

CUPERTINO, Calif.—After going into detail about iOS 18, Apple took a few moments in its WWDC 2024 keynote to walk through some changes.

There are a few minor UI changes and new features across Apple's first party apps. That includes a new floating tab bar. The bar expands into the side bar when you want to dig in, and you can customize the tab bar to include the specific things you want to interact with the most. Additionally, SharePlay allows easier screen sharing and remote control of another person's iPad.

But the big news is that the Calculator app we've all used on the iPhone to the iPad, after years of the iPad having no first-party calculator app at all. The iPad Calculator app can do some things the iPhone version can't do with the Apple Pencil; a feature called Math Notes can write out expressions like you would on a piece of paper, and the app will solve the expressions live as you scribble them—plus various other cool live-updating math features. (These new Math Notes features work in the Notes app, too.)

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iOS 18 adds Apple Intelligence, customizations, and makes Android SMS nicer

10 June 2024 at 13:47
Hands manipulating the Conrol Center on an iPhone

Enlarge (credit: Apple)

The biggest feature in iOS 18, the one that affects the most people, was a single item in a comma-stuffed sentence by Apple software boss Craig Federighi: "Support for RCS."

As we noted when Apple announced its support for "RCS Universal Profile," a kind of minimum viable cross-device rich messaging, iPhone users getting RCS means SMS chains with Android users "will be slightly less awful." SMS messages will soon have read receipts, higher-quality media sending, and typing indicators, along with better security. And RCS messages can go over Wi-Fi when you don't have a cellular signal. Apple is certainly downplaying a major cross-platform compatibility upgrade, but it's a notable quality-of-life boost.

  • Prioritized notifications through Apple Intelligence

Apple Intelligence, the new Siri, and the iPhone

iOS 18 is one of the major beneficiaries of Apple's AI rollout, dubbed "Apple Intelligence." Apple Intelligence promises to help iPhone users create and understand language and images, with the proper context from your phone's apps: photos, calendar, email, messages, and more.

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Apple Says Destructive iPad Ad ‘Missed the Mark’

9 May 2024 at 18:10
People in the creative world widely panned a commercial showing a giant hydraulic press squishing objects ranging from paint cans to a piano.

© Apple, via Associated Press

Apple faced a barrage of criticism from people who thought its ad for the latest iPad Pro was a metaphor for how Big Tech has cashed in on creative works.

Apple’s New iPad Ad Leaves Its Creative Audience Feeling … Flat

8 May 2024 at 19:47
An ad meant to show how the updated device can do many things has become a metaphor for a community’s fears of the technology industry.

© Karsten Moran for The New York Times

Apple’s latest iPad Pro has a more powerful chip inside, but a new ad for the device has been criticized in some circles.

How to back up your iPhone to a Windows computer

29 March 2024 at 09:38

They say the only backup you ever regret is the one you didn’t make. iPhone backups can be used to easily move your apps and data to a new phone, to recover things you’ve lost, or to fix things that have failed.

We’ve published posts on how to back up your iPhone to iCloud, and how to backup an iPhone to a Mac. Another method is to backup using the iTunes app on a Windows system.

Choose whichever backup method works best for you, and will continue to work.

First, connect your iPhone to the Windows system with a cable.

You are likely to see a prompt on your iPhone asking whether it can trust this computer.

prompt on iPad asking to Trust the connected computer

To proceed, tap Trust and entering your passcode.

Enter you passcode to confirm Trust

Then open the iTunes app on your Windows device.

iTunes icon on the PC

In iTunes click the Device symbol in the upper left corner (next to the Music drop down box).

Device symbol in iTunes menu

Note: It may take a while before the device icon appears

In the Settings of the iTunes app select Summary.

Summary menu item in iTunes settings

You’ll see some device data about your iPhone, and below that a Backups menu.

Here you can select either iCloud or This Computer.

Backup options in the iTunes app with This conmputer selected

To create a local backup select This Computer and click on Back Up Now to create a new backup of your iPhone on your Windows System.

To encrypt your backups, select Encrypt local backup, type a password, then click Set Password.


We don’t just report on phone security—we provide it

Cybersecurity risks should never spread beyond a headline. Keep threats off your mobile devices by downloading Malwarebytes for iOS, and Malwarebytes for Android today.

How to back up your iPhone to a Mac

29 March 2024 at 09:37

They say the only backup you ever regret is the one you didn’t make. iPhone backups can be used to easily move your apps and data to a new phone, to recover things you’ve lost, or to fix things that have failed.

One of the most cost effective ways to backup your iPhone is to save backups to your Mac. Backups are made automatically whenever you connect your iPhone to your Mac with a lead. Be aware though that backups can take up a lot of space on your Mac, and that if your Mac is lost, stolen, or inoperable, then you won’t be able to access your iPhone backups. If you need daily backups or backups that can always be accessed from anywhere, you may prefer to backup your iPhone to iCloud.

This guide tells you how to enable backups to your Mac, and how to check that everything is working as you expect.

First, connect your iPhone or iPad to a Mac using a cable.

Open the Finder app and select your iPhone from the list of Locations.

Finder with connected iPhone selected

Click General.

Finder with connected iPhone selected, General tab selected

Under Backups, choose Back up all of the data on your iPhone to this Mac.

Finder with connected iPhone selected, 'Back up all the data on your iPhone to this Mac' selected.

To encrypt your backup data and protect it with a password, select Encrypt local backup. You will be prompted for a password.

Finder with connected iPhone selected, 'Encrypt local backup' highlighted

Click Back Up Now.

Finder with connected iPhone selected, 'Back Up Now' highlighted

We don’t just report on phone security—we provide it

Cybersecurity risks should never spread beyond a headline. Keep threats off your mobile devices by downloading Malwarebytes for iOS, and Malwarebytes for Android today.

How to back up your iPhone to iCloud

29 March 2024 at 09:35

They say the only backup you ever regret is the one you didn’t make. iPhone backups can be used to easily move your apps and data to a new phone, to recover things you’ve lost, or to fix things that have failed.

The most convenient way to backup your iPhone is to have it backup to iCloud. Backups are made every day, automatically, provided your phone is connected to power and locked. Be aware though that backups take take up a lot of your iCloud storage, and your phones’ data plan if you choose to backup when you aren’t connected to Wi-Fi. If those are likely to be problems for you, you might prefer to backup your iPhone to your Mac.

This guide tells you how to enable backups to iCloud, and how to check that everything is working as you expect.

Open the Settings app.

iPhone home screen

Then tap where you see your name and Apple ID, iCloud+, Media & Purchases.

iPhone settings

Next, tap iCloud.

Apple ID screen

Scroll down and tap iCloud Backup.

iCloud screen

Toggle Back Up This iPhone to on.

iCloud Backup screen with backup option turned off.

This may reveal a Back Up Over Cellular Data or Back Up Over Mobile Data toggle. This creates backups when you aren’t connected to Wi-Fi. Because backups can use a lot of data, toggling this on may cause you to exceed your data plan.

iCloud Backup screen with backup option turned on.

Once you have made a backup, you can access it from this screen under ALL DEVICE BACKUPS.

iCloud Backup screen showing device backups.

You can return to the previous screen by tapping the < iCloud link at the top. This screen shows you how much storage space your backups are using. To see a little more detail, tap Manage Account Storage.

iCloud screen showing account storage

Scroll down the list of apps until you see Backups to see how much storage your backups are using.

Manage account storage screen

We don’t just report on phone security—we provide it

Cybersecurity risks should never spread beyond a headline. Keep threats off your mobile devices by downloading Malwarebytes for iOS, and Malwarebytes for Android today.

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