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Before yesterdayMain stream

Apple Says Destructive iPad Ad ‘Missed the Mark’

9 May 2024 at 18:10
People in the creative world widely panned a commercial showing a giant hydraulic press squishing objects ranging from paint cans to a piano.

© Apple, via Associated Press

Apple faced a barrage of criticism from people who thought its ad for the latest iPad Pro was a metaphor for how Big Tech has cashed in on creative works.

Apple’s New iPad Ad Leaves Its Creative Audience Feeling … Flat

8 May 2024 at 19:47
An ad meant to show how the updated device can do many things has become a metaphor for a community’s fears of the technology industry.

© Karsten Moran for The New York Times

Apple’s latest iPad Pro has a more powerful chip inside, but a new ad for the device has been criticized in some circles.
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