A family of four can pay £176 to see the latest immersive experience – one of many that is putting a strain on families hit by the cost of living crisis

As half-term drew to a close in England, families short on inspiration might have been grateful to learn of a new day out: on Friday, the Paddington Bear Experience opened its doors in London, promising a “unique and fun-filled interactive experience” spanning more than 2,400 sq metres (26,000 sq ft) and including themed rooms, character interactions – and marmalade sandwiches.

But the experience comes at a cost: with weekend ticket prices of £49 for adults and £39 for children, a family of four can expect to pay £176 for the 70-minute event – and a lot more should they wish to peruse the books, games and toys available to buy in Mr Gruber’s antiques shop afterwards.

Petrolheads are quick to scorn the idea of electric car racing, but the series’ chief executive is sure that time, technology – and even geography – are on his side

Jeff Dodds has been a fan of Formula One “all my life”, he says. That is probably a good thing because, as chief executive of electric racing series Formula E, he must find the comparison with its fossil-fuelled cousin is constant.

So he takes it head-on. Such is the growth and improvement in technology in Formula E that one day, he says, it is “realistic that a question will be asked about whether both can exist together”. Talking to the Observer in the race company’s west London headquarters, he adds that maybe one day, as Formula E develops, “they won’t [both exist]”.