Purple Reign
A rare archaeological object β thought to be the only one of its type in the former Roman Empire β has been discovered in Carlisle, England. The remnants of the Roman bathhouse at the Carlisle Cricket Club have revealed an extremely rare chunk of Tyrian purple dye, the first of its kind ever discovered in northern Europe and possibly the entire Roman Empire. [...] Known as "imperial purple," tyrian purple was an extremely valuable dye in ancient Rome because of its rich, vivid color, which denoted imperial authority, wealth, and status. It took a lot of resources and labor-intensive procedures to produce even small amounts, as it was made from thousands of crushed sea snails (Bolinus brandaris) from the Mediterranean. This rarity and exclusivity meant that it was more valuable than gold, sometimes up to three times as much by weight.Fun fact: If a buyer wanted to know if there was something fishy about their exquisite dye, they could always see if it passed the smell test -- read the straight poop inside.
MeFite peeedro offers some amusing historical context from a 2019 post:
Tyrian purple dye works were famously odoriferous, as it was made from the liquid collected after thousands of crushed shellfish were left to putrefy in the sun. The rich purple producing cities of Tyre and Sidon were "unpleasant to live in" because of the smell according to Strabo even though the dye works were well outside of the cities. But, unlike a tannery, the finished Tyrian purple cloth smelled just as bad as the process that made it. "Neither the stink nor the color is reduced by washing; perfume would have been necessary to disguise the smell, even after washing and long periods of airing." Pliny the Elder called Tyrian purple "among the most abominable of odors" and wondered how something so smelly could be highly valued. The RomanNo word on if the archaeological find at Carlisle was still a smelly one.poetinsult comic Martial wrote a diss track full of misogyny and antisemitism about a particular woman saying, in part, that he would prefer to smell a "fleece twice dipped in Tyrian purple" than smell her. Smelling worse than double-dipped fleece of Tyrian purple was quite the sick burn of the day.