Why Did Matt Farley Put a Song About Me on Spotify? NYT: Technology By: Brett Martin 31 March 2024 at 05:02 The answer involves a remarkable β and lucrative, and ridiculous β scheme to game the way we find music today. Β© Chris Buck for The New York TimesFarley outside his home in Danvers, Mass. In 2023, Farleyβs music earned him just shy of $200,000.