Despite the Watch Worldβs Secrecy, Data Services Expand NYT: Technology By: Victoria Gomelsky 12 April 2024 at 05:00 Swiss brands and retailers now have a few options to determine whatβs happening with the industry. Just a couple of years ago, they had almost none. Β© Justin Sullivan/Getty ImagesRolex had 2023 sales estimated to have topped 10 billion Swiss francs, according to Morgan Stanleyβs seventh annual report that was released in February.