"It wasn't the second helping on all-you-can-eat, but the third" an executive explained. After losing $3.3 million in seven weeks during a 2003 all you can eat crab leg offer, Red Lobster makes the same mistake in 2024. By turning $20 all-you-can-eat shrimp into a permanent menu item, the chain suffers a further $11 million loss. "We have to be more careful," an executive noted.