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Shein outsells British rival Asos as UK revenue hits £2.58bn

9 October 2026 at 07:49

Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free

Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking its British rival Asos.

The company, whose global parent group listed on the Hong Kong stock exchange valued at just over $26bn (£19.6bn) last month, increased sales at its UK division by 26% to £2.58bn, according to accounts filed at Companies House.

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© Photograph: Anthony Devlin/Getty Images for SHEIN

© Photograph: Anthony Devlin/Getty Images for SHEIN

© Photograph: Anthony Devlin/Getty Images for SHEIN

Asos warns customer data may be compromised after ‘unauthorised’ app access

6 October 2026 at 13:44

Shares in fashion company fall nearly 10% after its app systems are accessed by ‘unidentified third party’

Asos is investigating unauthorised access to its app system after shoppers received a notification claiming hackers had “fully compromised” its data.

The online fashion retailer said basic personal information including name and contact details might have been accessed by an unidentified third party but it did not believe payment card records or passwords had been compromised.

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© Photograph: Rafael Henrique/Sopa Images/Shutterstock

© Photograph: Rafael Henrique/Sopa Images/Shutterstock

© Photograph: Rafael Henrique/Sopa Images/Shutterstock

Brimful of personality: the rise of fashion’s ‘silly little hats’

2 October 2026 at 11:00

From pillboxes and boaters to bicornes and buckets, characterful hats are making their way from the catwalk to the high street

“Here goes – an order for a million hats,” wrote Jackie Kennedy to Bergdorf Goodman before moving into the White House in the early 1960s. It’s a line that could have been uttered by any number of people working in fashion today, because the hat – and not just the ubiquitous baseball cap – has been enjoying a very characterful resurgence.

This season at the turbo-high-end brand Loro Piana, whose clothes are beloved by tech bros and Kendall Roy, almost every model was wearing a hat. At Thom Browne, straw boaters came shrouded in colourful mesh. At Chloé there were see-through hats to match see-through trenchcoats and white sailor hats atop all-white outfits. Courrège’s hats were space-age, Burberry had big buckets, Bottega Veneta had hats brimming with charisma.

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© Photograph: NOWFASHION/Shutterstock

© Photograph: NOWFASHION/Shutterstock

© Photograph: NOWFASHION/Shutterstock

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