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How Art Is Driving Waymo’s Feel-Good Branding

NYT: Technology

9 December 2025 at 05:02

A tech giant has teamed up with local artists, adding vibrant colors and quirky characters in an effort to humanize its futuristic ride.

A Waymo self-driving car in Los Angeles wrapped with art by Tommii Lim. His cartoon cat is a stand-in for the target Waymo customer, who enjoys kicking back and relinquishing control of the wheel.

How Art Is Driving Waymo’s Feel-Good Branding

NYT: Technology

9 December 2025 at 05:02

A tech giant has teamed up with local artists, adding vibrant colors and quirky characters in an effort to humanize its futuristic ride.

A Waymo self-driving car in Los Angeles wrapped with art by Tommii Lim. His cartoon cat is a stand-in for the target Waymo customer, who enjoys kicking back and relinquishing control of the wheel.