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Gamers don’t need a $5,000 RTX 5090 anyway. DLSS got good enough

The GeForce RTX 5090 is an absolute monster.

It’s also becoming increasingly difficult to justify for gaming — and ironically, Nvidia’s own DLSS technology is a big reason why.

When the RTX 5090 launched almost two years ago, Nvidia slapped a staggering $1,999 price tag on its new flagship. I called it “the most brutally fast graphics card ever,” because it was (and still is). The RTX 5090 delivered a massive leap in raw performance, paired with a mammoth 32GB of cutting-edge GDDR7 memory and Nvidia’s new Blackwell architecture.

It was overkill incarnate.

Now? Actually buying an RTX 5090 can cost vastly more than its already-staggering sticker price. In September, a brand-new RTX 5090 had climbed to at least $5,000 in North America. Current U.S. price tracking puts the average even higher.

Five. Thousand. Dollars.

And make no mistake: The RTX 5090 is vastly faster than cheaper graphics cards. This isn’t one of those situations where a $549 GeForce RTX 5070 suddenly matches Nvidia’s flagship if you flip on a magic setting, no matter what Nvidia’s marketing material might say.

It doesn’t.

But DLSS is fundamentally changing what all that extra GPU horsepower actually gets you — and that makes the reported discontinuation of the RTX 5090 (Nvidia did not respond to a request for comment) much less catastrophic for gamers.

Nvidia’s $549 GPU can make Cyberpunk look like it’s running at 240fps

The GeForce RTX 5070 was a disappointment when it launched, and part of that was because of how Nvidia marketed it at the time.

Nvidia famously claimed the $549 card could deliver “RTX 4090 performance” thanks to DLSS 4 and Multi Frame Generation, but in traditional rendering, the RTX 5070 barely moved the needle over its predecessor. It was essentially an RTX 4070 Super with newer technology strapped onto it.

That matters. Raw rendering performance is still the foundation everything else rests upon.

But Nvidia’s software has kept evolving since then, and what it can do with that relatively modest hardware is becoming increasingly wild.

In recent hands-on testing by Tom’s Hardware, a $549 GeForce RTX 5070 was able to make fully path-traced Cyberpunk 2077 look like a 240fps experience at 4K using DLSS 4.5 Ultra Performance and Nvidia’s new 6X Multi Frame Generation — a result I’ve experienced myself as well, but I didn’t document it.

Read that sentence again.

A GeForce RTX 5070. Path tracing. 4K. 240fps. It’s absurd!

Nvidia GeForce RTX 5070 4

The RTX 5070 is physically much smaller than the RTX 5090 despite sharing the same design language. That’s because it’s a lot weaker in native rendering!

Adam Patrick Murray / Foundry

The RTX 5070 absolutely cannot render fully path-traced Cyberpunk at anything approaching 240 frames per second. Instead, Nvidia is attacking the problem from several directions at once.

DLSS Super Resolution renders the game internally at a lower resolution, then uses AI to reconstruct the final image at your monitor’s resolution. Ray Reconstruction replaces traditional hand-tuned denoisers with an AI model. Multi Frame Generation inserts AI-generated frames between traditionally rendered ones.

And Nvidia’s newer Dynamic Multi Frame Generation technology can automatically increase or decrease the number of generated frames on the fly, attempting to keep a high-refresh-rate monitor fed.

The result can look spectacular.

And that distinction — looking spectacular — matters.

240fps isn’t really 240fps

The RTX 5070 Cyberpunk test relied on DLSS Ultra Performance mode and aggressive 6X frame generation to target 240fps. That’s important. Ultra Performance renders at a dramatically lower internal resolution before reconstructing the image, so this isn’t equivalent to running Cyberpunk natively at 4K.

Nor does a displayed 240fps mean the game suddenly responds like a game being rendered natively at 240fps.

Tom’s Hardware measured 52.6 milliseconds of PC latency with 6X MFG enabled, versus 35ms with frame generation disabled. Pushing from 4X to 6X MFG barely affected latency — 53.2ms versus 52.6ms — even as more generated frames were pumped out due to the way MFG works.

The underlying game is still running much slower. Generated frames don’t respond independently to your inputs. You’re looking at three increasingly separate things: how fast the GPU actually renders the game, how responsive the game feels to your inputs, and how smooth the final output looks on your monitor. (Though Nvidia’s frame-pacing “flip meter” hardware can sometimes make games feel smoother than native rendering, as I’ve experienced firsthand in Star Wars Outlaws.)

DLSS can now push that last number far beyond the first.

That distinction is critical in competitive games, where responsiveness matters far more than eye candy. I wouldn’t want to play Counter-Strike 2 or Marvel Rivals at a low native frame rate hidden beneath a mountain of generated frames.

But Cyberpunk 2077 isn’t Counter-Strike.

What are you actually buying with an RTX 5090?

For decades, buying the fastest GPU available was the straightforward way to get the smoothest possible gaming experience.

Want higher resolution? More ray tracing? Higher refresh rates? Throw more GPU at the problem.

But DLSS is breaking the direct relationship between brute-force rendering power and the visual experience you see on your monitor. Your monitor can now become the limit for visual smoothness long before your GPU stops mattering for responsiveness.

If a $549 graphics card can already keep a 4K 240Hz display visually saturated with frames in a brutally demanding path-traced game, what exactly does spending several thousand dollars more on an RTX 5090 buy you as a gamer?

Plenty.

The RTX 5090 gives you vastly more raw rendering horsepower. It lets you start from a much higher base frame rate before frame generation kicks in. That means lower latency, fewer reconstruction compromises, and more flexibility to crank image-quality settings without resorting to aggressive modes like DLSS Ultra Performance.

Same goes for the RTX 5090’s enormous 32GB pool of GDDR7 memory and tremendous memory bandwidth. For local AI workloads, professional applications, rendering, content creation, and other compute-heavy tasks, Nvidia’s RTX 5090 is an entirely different beast from the 5070.

But do gamers still need anything remotely so powerful to achieve the visual experience they’re chasing?

Increasingly, the answer is no.

Nvidia is disrupting its own flagship

That’s what makes Nvidia’s advances in DLSS so fascinating.

The company spent decades convincing enthusiasts that more rendering horsepower was the path to better gaming. Bigger GPU. More CUDA cores. More memory bandwidth. More frames.

Now Nvidia is getting extraordinarily good at using AI to sidestep brute-force rendering altogether. And the company deserves enormous credit for it.

Dynamic MFG pushes that idea even further. The GPU doesn’t necessarily need to brute-force every single frame your monitor displays anymore. Nvidia can dynamically adjust how aggressively it generates frames to target the display you’re actually using.

This stuff isn’t marketing fluff. It works, albeit imperfectly at times.

But technological success creates an awkward problem at the extreme high end: The better DLSS becomes at extracting spectacular visual results from modest hardware, the harder it becomes to explain why a gamer should spend several thousand dollars on the biggest GPU Nvidia can build.

Especially when that GPU now costs enough to buy an entire monster gaming PC several times over. ($5,000, seriously?!)

The RTX 5090 is still king. That’s not the point

nvidia geforce rtx 5090 founders edition 7

Nvidia’s RTX 5090 Founders Edition. 

Adam Patrick Murray / Foundry

None of this makes the RTX 5090 slow. It absolutely freakin’ isn’t.

The RTX 5090 remains the fastest gaming GPU on the planet. If you want maximum native rendering performance, minimum latency, giant pools of VRAM, or serious compute horsepower, nothing about DLSS makes those advantages disappear.

There’s a meaningful difference between a game genuinely rendering at a high frame rate and one displaying a high frame rate after AI-generated frames are inserted. But visual smoothness is no longer a clean proxy for rendering horsepower.

That’s the change DLSS 4 accelerated. It’s a momentous one.

And for visually demanding single-player games — exactly the sort of experiences that once justified buying a ludicrous flagship graphics card — Nvidia’s AI-powered DLSS technologies are increasingly capable of producing the visual experience people actually want without requiring anything close to flagship-class hardware.

That’s why I’d have an increasingly difficult time telling somebody to spend $5,000 on an RTX 5090 purely for gaming.

Almost two years ago, when Nvidia unveiled the RTX 5090 and the rest of the Blackwell generation, I said the graphics cards themselves weren’t the most exciting part.

I called DLSS 4 the real game changer.

I’d make the same call today. As for the RTX 5090? It was never truly meant for gamers anyway. As Ivan Drago famously said in Rocky IV: If it dies, it dies.

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Best October Prime Day SSD deals: Save on storage before prices climb higher

PC upgrades cost more than they used to. At least, if you’re looking to get more storage space. AI data center buildouts have obliterated affordable prices for SSDs and hard drives. Even SD cards and flash drives haven’t been immune!

If you’d like to reduce the sting of sky-high costs, Amazon’s October Prime Day offers a temporary reprieve. The main event runs through Wednesday, October 7 at 11:59pm Pacific Time, so just hours remain to grab deals from Amazon–and its rivals, who also want in on the action. Given how harsh SSD prices are right now, a good sale is valuable no matter which major retailer offers it.

Accordingly, you’ll see a larger number of Newegg deals below. But regardless of where you shop, don’t sit on a discount you like. It may not last very long.

Want to know the best drives out there? Have a look at our top picks for the best SSDs of 2026 and the best external drives of 2026. Looking for even more deals, including limited-time ones? Check out all of our Amazon October Prime Day coverage.

Not an Amazon Prime member yet? You can sign up for free!

Deals at a glance

M.2 NVMe SSDs

2.5-inch SATA SSDs

External SSDs

Best NVMe SSD deal: Samsung 9100 Pro

Samsung 9100 Pro closeup

Samsung / Amazon

Who is this for? You can’t beat the speed of an NVMe SSD, especially a blistering-fast Gen 5 drive that won our hearts last fall. The Samsung 9100 Pro is a great choice for starting or upgrading a PC build, as you’ll ensure snappier performance for years to come.

Why is this deal good? Prices on NVMe SSDs have been stubbornly high, but this sale price of $207 lets you snap up one of the fastest SSDs around for about the same price as a slower Gen 4 drive (and from a major, well-performing brand to boot).

Grab a 1TB Samsung 9100 for $197

View Deal on Amazon

Best SATA SSD deal: Team Group T-Force Vulcan Z

Team Group T-Force Vulcan Z SATA SSD drive

Team Group / Amazon

Who is this for? A SATA SSD has always been a great balance between “fast” and “affordable.” Team Group still delivers on this front with its Vulcan Z drives, which upgraders on a budget can easily grab in 512GB or 1TB configurations.

Why is this deal good? SATA SSDs are harder to find, and most have risen in price. Even with single-digit discounts, these Vulcan Z drives don’t cost as much as rivals.

Get the 1TB Team Group T-Force Vulcan Z for $122

View Deal on Newegg

Best external SSD deal: Samsung T9 Portable SSD

Samsung T9 portable SSD

Samsung / Amazon

Who is this for? You need a rugged, speedy, and travel friendly storage drive that doesn’t skimp on capacity, nor performance. And you want it from one of the top names among SSD manufacturers.

Why is this deal good? This discount drops the cost of the 2TB Samsung T9 Portable back to what we last saw in February of this year–an absolute eternity ago for SSD pricing. (Yep, the price jumped $100+ since the tail end of last winter. Crazy times.)

Get the 2TB Samsung T9 Portable SSD for $335

View Deal on Amazon

Other great October Prime Day deals

These aren’t the only October Prime Day deals being tracked by the PCWorld team. If you’re looking to supercharge your home setup with the juiciest tech sales, hit the links for only the best expert-curated picks we’ve found.

SSD and storage deals FAQ


1.

Why aren’t SSDs as cheap as they once were?

The balance between demand and supply has shifted. Data centers want as much storage as possible, and that’s shrunk the number of drives available to consumers. As a result, prices have shot up dramatically over the past year.

2.

Do brands matter for SSDs and storage?

Yes, but only to a point. Major manufacturers are generally reliable—think Samsung, Crucial, Western Digital (aka WD), SK Hynix, Corsair, Kingston, and even newer players like TeamGroup and Solidigm. Outside of that, you may be playing a bit fast and loose with your data’s longevity.

However, everyone has that one horror story about a hard-disk drive that failed, and why they’ll never use, say, WD or Crucial again. That’s less commonly a manufacturing error, and more so a matter of luck. No drive is guaranteed to meet its life expectancy, which is why you should perform regular backups.

3.

Is an SSD better than a HDD?

SSDs are faster and take less room in a PC than a hard-disk drive (HDD), which gives them a strong edge. If you only have one storage drive in your PC, it should ideally be an SSD so you get faster boot times and quicker access to your files. A HDD as your primary drive will feel much slower.

But HDDs still have their advantages. First, they’re cheaper. The going price of a 2TB HDD is about the same (or less) than a 1TB SSD. You also can get them in higher capacities than SSDs, though the biggest capacities have become expensive. If you need secondary storage and you don’t need it to be fast, HDDs are a fantastic option.

4.

How do I know if an SSD deal is good?

Here’s the guideline we use for picking deals: First, it should be for an SSD that performs well (or in select cases, performs well for its MSRP), and has at least a 10-15 percent discount compared to its normal street price. Some models may be selected with a smaller discount if they rarely go on sale.

5.

Have tariffs affected SSD and storage prices?

Tariffs have caused small increases on computer components, but storage pricing has been most affected by data centers. Demand has grown enough that supply available to consumers have shrunk, driving up prices.

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RAM and SSD prices are soaring. Here’s how to buy a PC without overpaying

Do you need a new computer? Unfortunately, the market is currently experiencing high prices and uncertainty due to the massive wave of investment in AI. But it’s still possible to get ahold of a decent machine — even if you might have to compromise on your budget or your requirements.

The RAMpocalypse driving up prices

It can hardly have escaped anyone’s notice that the prices of memory chips — both DRAM for RAM, and NAND for storage — have skyrocketed over the past year. Higher-capacity memory modules are four to five times more expensive today than they were a year ago.

Price increases of 400 percent are not an everyday occurrence in any industry, least of all the electronics sector, where prices usually tend to fall over time. These high prices are having knock-on effects, such as higher prices for other products due to increased costs for manufacturers, and financial difficulties for smaller manufacturers who can neither absorb the higher purchase prices nor raise their own prices sufficiently without losing too many customers.

Packa upp
Is it perhaps a new computer?
Kaboompics

Almost everything that contains memory and storage has become more expensive, particularly computers and components such as graphics cards, but also mobile phones and tablets, games consoles and even routers.

Almost, but not quite, everything. The fact is that there are still product categories where the usual trend towards ever-cheaper electronics continues. A clear example is monitors, where you get much more for your money today than just a few years ago, and that trend looks set to continue.

Do you want to play games with a high refresh rate, vibrant colors, and deep blacks using an OLED display? At the time of writing, for example, you can get 1440p resolution at 240Hz for less than $400 (Gigabyte GO27Q24G).

If, on the other hand, you’re looking for high resolution to ensure text is as sharp as possible, you can get a 4K monitor for $300 or less — for example, the LG 27US550-W and the Samsung Viewfinity S70D. See our roundup of the best monitors for more recommendations.

Other exceptions include cases, power supplies, and coolers. Processors and motherboards held their ground for a long time, but have now also risen in price as manufacturers shift resources towards products for the lucrative data center market.

All signs suggest that memory prices will rise further before stabilizing, and that no price reductions are to be expected before the end of 2027. So don’t count on prices suddenly returning to more normal levels.

Buy now or wait for a sale?

Rea
Sales.
Justin Lim

If you’re thinking of buying a pre-built computer and aren’t in a rush, it’s definitely worth keeping an eye out for sales and clearance events, such as Black Friday. However, it’s highly likely that prices for memory and storage will continue to rise, so if you find a computer you’re happy with at a price you can afford, it might be better to go for it rather than wait and hope for a price drop that probably won’t happen for several years.

When it comes to components, it might make sense not to buy everything at once, but to spread your purchases out based on current prices. You might be able to wait for a good deal on a bundle of a motherboard and processor, but buy the RAM as soon as you find a reasonably affordable price.

Your current needs are paramount

What do you need the computer for, and how will you use it? These are the two most important questions to ask before buying a computer. It’s tricky to predict future needs, but the fact that you’re buying a new one at all is probably because what you have now isn’t working satisfactorily.

It might be as simple as needing something modern on which you can install Windows 11, even though your old computer didn’t really have any problems. Or perhaps you’ve taken up a new hobby, such as video editing or programming, which your old machine can’t quite cope with.

The main thing is to ask yourself what you’re really looking for and base your decision on that.

A word of advice: Don’t buy a new computer just because you’ve found a good price. That might sound contradictory given my tip above about waiting for the sales, but I’m referring there to those who need a new computer, just perhaps not right away.

If, on the other hand, you don’t actually need a new computer but happen to find one at a really bargain price, it can be tempting to snap it up. It’s rarely worth it, even if prices continue to rise. When you eventually reach a point where you really do need a new computer, there’s a good chance that the one you bought will already be outdated or no longer suit your changing needs.

For individual components, however, it can be worth keeping an eye out for fantastic deals.

What you actually need

Lyxig dator
A high-end gaming computer – not something most people need.
Alienware

It can be tempting to choose a computer with the highest possible specifications. Nobody wants a slow computer, and it can feel reassuring to go the extra mile, so that it has some headroom and can remain fast enough for longer.

In some cases, this is a good idea, but it can also mean money down the drain. Not all components are equally important, and you’ll never notice some upgrades unless you’re doing something specific that pushes the computer to its limits in that particular area.

Fast SSDs are a prime example. A modern M.2 SSD with PCIe 5.0 can reach speeds of up to 14,000MB/s, but in everyday use on Windows, the difference compared to an older, simpler model with PCI Express 3.0 and speeds of around 2,500MB/s is very small. According to a test carried out by Tom’s Hardware, the difference is negligible in most games, and for tasks such as web browsing, email, chatting and working in Office programs, you would barely notice any difference with an even slower SATA-based SSD.

Below, I’ve put together some tips on how to approach the four most important components, which also have the greatest impact on the price.

Processor

Processor
AMD’s Ryzen 9000 series is popular.
Đào Hiếu

There’s a wide range available from both Intel and AMD. Both sell processors from several generations, which affects peripheral functions such as Wi-Fi and Bluetooth, memory speed, and other features. For most consumers, simpler models are perfectly adequate, but be careful not to end up buying something really slow like an Intel Celeron.

My usual recommendation is to stick to the latest generation, as this means processors that are more efficient and feature the latest technologies. At the time of writing, this means the Intel Core 200 series and the AMD Ryzen 9000 series, but both companies are expected to release a new generation around the turn of the year or in early 2027 — Core 400 (Nova Lake) and Ryzen 10000 (Olympic Ridge).

However, a previous-generation processor may be cheaper, and this is particularly true of pre-built computers, where manufacturers may be running clearance sales to make way for the new generation. If you’re not looking for any specific new features, this can be a smart way to save a bit of money.

Memory

Minne
Dyrgripar.
Andrey Matveev

A couple of years ago, my recommendation was simple: Go all out. Memory was so cheap and can make such a big difference if you’re running lots of programs or heavy applications. I opted for 64GB myself when I built a computer in 2019, and I don’t actually do anything that requires even 32GB, but thanks to having so much, I’ve been able to keep all the programs I use open, including virtual machines.

Today, the “memory apocalypse” has made RAM one of the most expensive components, and something many people skimp on so that the computer doesn’t cost an arm and a leg.

Unfortunately, having enough memory is crucial to the user experience, as the computer can become as sluggish as treacle if the memory runs out and the system has to start offloading to the hard drive. Microsoft recently removed a recommendation to have at least 32GB for Windows 11 and has started making efforts to ensure the system runs more smoothly on computers with 8GB, but I still recommend at least 16GB.

The amount of memory is almost always more important than the speed, so I would always recommend 32GB of DDR5 memory at 5,600MT/s over, for example, 16GB at 7,200MT/s.

Graphics card

Grafikkort
Graphics cards are essential for gaming and graphics programs.
Christian Wiediger

For anyone who enjoys gaming, the graphics card is by far the most important component. In most games, a computer with a basic processor, memory, and storage but a really powerful graphics card is significantly faster than one with top-of-the-range processor, memory and storage but a budget-class graphics card.

A reasonably fast graphics card is also important for those involved in 3D modelling and animation, video editing and AI. However, for those who mostly just use a web browser, it isn’t that important, and it’s often possible to get by with a processor featuring integrated graphics.

Today, there are three graphics card manufacturers. Nvidia is the largest, with AMD and Intel trailing far behind. In the current generation, Nvidia is known for ray tracing and AI-based upscaling and frame generation, while AMD’s RX 9000 series receives high marks for raw performance in rasterized graphics. Intel’s cards have found a niche in the budget segment and offer relatively good value for money.

If you’re thinking of trying Linux instead of Windows, it might be worth choosing a graphics card from AMD rather than Nvidia — and, above all, Intel. This is because the drivers are better and are being developed more rapidly, not least thanks to help from developers at Valve who are working on optimizing the Steam Machine and Steam Deck.

Storage

Lagring
You don’t necessarily need the very fastest SSD.
Samsung

You should definitely have the operating system and all your programs on an NVMe-based SSD, but as I mentioned above, it’s by no means a given that you’ll see any noticeable performance boost by choosing a blazing-fast PCIe 5.0 drive. If you can get hold of an older model at a significantly lower price, that might be more than enough. I’d much rather have a spacious SSD with PCIe 3.0 than a skimpily sized SSD of the latest generation.

See our roundup of the best SSDs for buying advice.

Other specifications

In addition to the above, there are a number of other specifications where models differ. Networking (wireless and wired), Bluetooth, audio, and USB ports are a few examples. Here, users’ needs vary so much that it is difficult to offer any recommendations, with one exception:

Access to Thunderbolt or USB4 ports means you can connect external storage and other devices much faster.

If you have — or are planning to buy — a modern monitor with high resolution and/or a high refresh rate, it is important to ensure that your computer or graphics card supports it. For a 5K monitor with a 144Hz refresh rate, a type that has become available recently, DisplayPort 2.1, or HDMI 2.1 is required, for example. However, the best option is a graphics card with DisplayPort 2.1 UHBR20 — which, at present, is only available in Nvidia’s RTX 50 series — or a computer with Thunderbolt 5.

Upgradability

If you need a new computer now but can’t afford to splash out on all the components you’d really like, you can start with the basics and then upgrade later. With desktop computers, this isn’t a problem, and you can, for example, cut back a little on RAM and storage, and hope that prices will have fallen again in a couple of years.

If that’s your plan, it’s important to check what upgrade options you have. How many M.2 slots for SSDs does the motherboard have? Does it have two or four memory slots? Is there Thunderbolt or USB4? What about PCI Express slots?

When it comes to RAM specifically, it might be worth opting for, say, 2 x 16GB rather than 4 x 8GB, even if the latter is slightly cheaper, as you’ll then be able to add more later on without being left with spare memory modules. Some desperate computer buyers have even started buying just one module to begin with, even though this makes the memory half as fast.

Buying used or refurbished

Buying a whole second-hand computer can be a way to save money, but it can also be a nerve-wracking experience. A lot can go wrong, and if you’re not an expert, there’s a great deal to keep track of to avoid ending up with something that doesn’t live up to its price at all.

It’s simpler and safer if you’re looking for a specific computer model and buy from a shop that sells refurbished second-hand machines; this can be a way to get a newer computer than the one you have today at a reasonable price.

Another option is simply to buy certain components second-hand. For example, you could try to get hold of cheaper RAM and storage that way and then fit them into a new computer.

You need to be careful with second-hand storage. An SSD wears out when data is written to it, so an SSD that has been used in a server may be on its last legs without you realizing it. Check the number of terabytes written using programs such as CrystalDiskInfo (Windows) or Smartctl (Linux/Mac), and look up the manufacturer’s specified TBW (“terabytes written”) value.

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