โThe first TikTok electionโ: are Sunak and Starmerโs digital campaigns winning over voters?
The Tories and Labour are forking out more than ever on social media ads, but going viral isnโt easy. We speak to influencers and strategists about the messages and memes
Why would you hold an election in November? The question came from digital marketing guru Mike Harris and was asked in a message to his friend, Labourโs campaign manager, Morgan McSweeney, earlier this year. Digital advertising is more expensive in October and November because the internet is swamped with ads for Christmas and Black Friday, said Harris, the founder of communications agency 89up. Why not pick a cheaper time of year?
McSweeney shot back: โHow about June?โ
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