The Tories and Labour are forking out more than ever on social media ads, but going viral isn’t easy. We speak to influencers and strategists about the messages and memes

Why would you hold an election in November? The question came from digital marketing guru Mike Harris and was asked in a message to his friend, Labour’s campaign manager, Morgan McSweeney, earlier this year. Digital advertising is more expensive in October and November because the internet is swamped with ads for Christmas and Black Friday, said Harris, the founder of communications agency 89up. Why not pick a cheaper time of year?

McSweeney shot back: “How about June?”

If you're not careful and you noclip out of reality in the wrong areas, you'll end up in the Backrooms, where it's nothing but the stink of old moist carpet, the madness of mono-yellow, the endless background noise of fluorescent lights at maximum hum-buzz, and approximately six hundred million square miles of randomly segmented empty rooms to be trapped in. God save you if you hear something wandering around nearby, because it sure as hell has heard you.

Discussing the Kane Pixels production (plus an inspired-by series, A-Sync Research). Note that as the Backrooms movie takes shape, Kane is continuing work on an intriguing spiritual successor: The Oldest View The Eerie Comfort of Liminal Spaces A Twitter thread on being lost in a real-life Backrooms space Inside the world's largest underground shopping complex A 2010 post about Hondo, an enigmatic Half-Life map designer who incorporated "enormous hidden areas that in some cases dwarfed the actual level" MyHouse.WAD, a sprawling, reality-warping Doom mod that went viral last year AskMe: Seeking fiction books with labyrinths and other interminable buildings

Enlarge (credit: Bloomberg / Contributor | Bloomberg)

YouTube's Content ID system—which automatically detects content registered by rightsholders—is "completely fucking broken," a YouTuber called "Albino" declared in a rant on X (formerly Twitter) viewed more than 950,000 times.

Albino, who is also a popular Twitch streamer, complained that his YouTube video playing through Fallout was demonetized because a Samsung washing machine randomly chimed to signal a laundry cycle had finished while he was streaming.

Apparently, YouTube had automatically scanned Albino's video and detected the washing machine chime as a song called "Done"—which Albino quickly saw was uploaded to YouTube by a musician known as Audego nine years ago.

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• Master of Make-Believe [archive] - "Zach Horwitz thrived in Los Angeles—where, as one acquaintance said, 'the more you fake it, the more people actually buy it.'"

In Horwitz's fantasies, you hear echoes of the long tradition of American artifice: of Napoleon Hill, who wrote in "Think and Grow Rich" that "whatever the mind of men can conceive and believe, it can achieve," and of the clergyman Norman Vincent Peale, who declared, "As you act and persevere in acting, so you tend to become"—a principle impressed on a young real-estate scion named Donald Trump when his family attended Peale's sermons. At times, this tendency still seems strong enough to overwhelm the systems that we've developed to punish it. Even after Elizabeth Holmes was convicted, she voiced a belief that lies are just a stop on the way to truth. Asked what she thought would've happened if she had not courted so much attention, she told an interviewer, "We would've seen through our vision."

• Movie Monologues That Changed My Entire Worldview - "The famous monologue at the end of Charlie Chaplin's The Great Dictator for example, which was released well over 80 years ago in 1940, may as well have been written yesterday."[3]

I'm sorry, but I don't want to be an emperor. That's not my business. I don't want to rule or conquer anyone. I should like to help everyone - if possible - Jew, Gentile - black man - white. We all want to help one another. Human beings are like that. We want to live by each other's happiness - not by each other's misery. We don't want to hate and despise one another. In this world there is room for everyone. And the good earth is rich and can provide for everyone. The way of life can be free and beautiful, but we have lost the way. Greed has poisoned men's souls, has barricaded the world with hate, has goose-stepped us into misery and bloodshed. We have developed speed, but we have shut ourselves in. Machinery that gives abundance has left us in want. Our knowledge has made us cynical. Our cleverness, hard and unkind. We think too much and feel too little. More than machinery we need humanity. More than cleverness we need kindness and gentleness. Without these qualities, life will be violent and all will be lost... The aeroplane and the radio have brought us closer together. The very nature of these inventions cries out for the goodness in men - cries out for universal brotherhood - for the unity of us all. Even now my voice is reaching millions throughout the world - millions of despairing men, women, and little children - victims of a system that makes men torture and imprison innocent people. To those who can hear me, I say - do not despair. The misery that is now upon us is but the passing of greed - the bitterness of men who fear the way of human progress. The hate of men will pass, and dictators die, and the power they took from the people will return to the people. And so long as men die, liberty will never perish...

• The Great Flattening - "In short, the analog world was defined by scarcity, which meant distribution of scarce goods was the locus of power; the digital world is defined by abundance, which means discovery of what you actually want to see is the locus of power. The result is that consumers have access to anything, which is to say that nothing is special; everything has been flattened."

All of Hollywood, convinced that content was what mattered, jointly killed the linear TV model to ensure that all professionally-produced content was available on-demand, even as YouTube became the biggest streamer of all with user-generated content that is delivered through the exact same distribution channel (apps on a smart device) as the biggest blockbusters.

• What "Follow Your Dreams" Misses | Harvey Mudd Commencement Speech 2024 - "For those in the audience who don't know who I am, I focus on making videos about mathematics with an emphasis on visualizations. It's a weird job. I do love it though, and it's no exaggeration to describe it as a dream job. And a common cliché is for someone who is lucky enough to land in a dream job, to stand confidently in front of a group of fledgling graduates, and to compel them to follow their dreams. Frankly, on its own, I don't think this is very good advice."[4]

I don't know if you felt it yet, but today marks a day in your life when a fundamental goal changes. When you're a student, the fundamental goal is to grow, to learn, to become better. So many institutions and structures around you are there to support you in growing and learning and getting better and to reward you for doing so. In life after college, the goal changes a little, and success hinges on how effectively you're able to add value to others.

• Debugging NetBSD 10 on a 25Mhz MicroVAX -- (Semi-Silent, Active in Chat) [11.5 hrs.]
• Looking at broken lcg.c driver, write-up, and script ideas ... (LIMITED VO) [8.25 hrs.]
• Will OpenBSD/vax run on the MicroVAX? [9.75 hrs.]
• Installing OpenBSD/arm64, and then converting OpenBSD CVS to git history with tags -- cvs2git [4 hrs.]
• Importing OpenBSD's history from CVS to git: IT RAN OUT OF RAM! [10 hrs.]
• Cross-Compiling OpenBSD from AMD64 to ARM64 so I can debug why its so slow on M2 MacBook Pro [4 hrs.]
• Investigating Performance Issues On Virtualized OpenBSD/arm64 [7.5 hrs.]
• Figuring Out How To Cross-Build OpenBSD/vax 5.8 [8 hrs.]
• I got OpenBSD 5.8/i386 running on the NAS. Now To Compile ... [Currently Ongoing]

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Source: www.darkreading.com – Author: Dark Reading Staff 2 Min Read Source: Andrea Danti via Alamy Stock Photo YouTube has turned into a new front for malicious actors to deploy phishing, other malware, and bogus investment schemes, according to a report from researchers at security vendor Avast. The researchers specifically homed in on Lumma and RedLine […]

La entrada YouTube Becomes Latest Battlefront for Phishing, Deepfakes – Source: www.darkreading.com se publicó primero en CISO2CISO.COM & CYBER SECURITY GROUP.

The social media influencer on how he became a hit on BookTok, democratising book reviewing, and trying to explain to his family what he does for a living

Born in 1998 and brought up in Brighton, Jack Edwards started a YouTube channel at secondary school. After documenting student life at Durham University, he began posting videos about books in 2020. Now a renowned book influencer with 2.3 million subscribers on social media platforms, he also has a guest-led, weekly podcast launching this summer, is writing his first novel, and hosted the International Booker prize livestream last week.


You’re one of the biggest stars of BookTube and BookTok. Why do young people watch you?

I’ve been asking myself the same question for a very long time! I think seeing someone talk with enthusiasm about their interest, and conveying how much they adore their area of expertise, is kind of magnetic. Also, reading is one of those things that so many people make their resolution, and it started to take off [more] during the pandemic when we’d baked all the banana bread, learned all the TikTok dances and done all the puzzles in the attic.


窓からは柔らかな光が射し込み、
[Soft light streamed through the window]
窓の外では鳥たちが歌う美しい朝に、
[Outside, birds were singing on a beautiful morning]
私に撫でられながら眠るようにそっと逝きました。
[As I petted her, she passed away gently, as if falling asleep]
長い間かぼちゃんを愛して下さったみなさま、本当にありがとうございました。
[To everyone who has loved Kabo-chan for a long time, thank you very much]
かぼちゃんは世界一幸せな犬だったと思います。そして私は世界一幸せな飼い主でした。
[I believe Kabo-chan was the happiest dog in the world, and I was the happiest owner]

かぼちゃんは今もまだにこにこ笑ってシッポを振って [Kabo-chan is still smiling happily and wagging her tail] 私に寄り添ってくれていると思います。きっとこれからもずっと [I believe she is still staying close to me. Surely, from now on and forever.]

Read more of this story at Slashdot.

Enlarge / WETA "Gollum" figure at Arclight at the opening of "The Lord of the Rings: The Return of the King." (credit: Barry King / Contributor | WireImage)

A day after announcing that the tentatively titled Lord of the Rings: The Hunt for Gollum was scheduled for a 2026 release, Warner Bros. immediately moved to block a beloved 2009 unauthorized fan film with the exact same name on YouTube.

Less than 12 hours later, though, the studio appeared to back down from this copyright fight, reinstating the fan film on YouTube amid fan backlash protesting the copyright strike on Reddit as a "dick move."

In 2009, director Chris Bouchard—who most recently directed Netflix's The Little Mermaid—released The Hunt for Gollum through Independent Online Cinema after he claimed to have "reached an understanding" with the rightsholder of The Lord of the Rings books, then called Tolkien Enterprises (now called Middle-earth Enterprises).

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