Enlarge / The 2024, M4-equipped 13-inch iPad Pro. (credit: Samuel Axon)

The new iPad Pro is a technical marvel, with one of the best screens I’ve ever seen, performance that few other machines can touch, and a new, thinner design that no one expected.

It’s a prime example of Apple flexing its engineering and design muscles for all to see. Since it marks the company’s first foray into OLED beyond the iPhone or Watch, and the first time a new M-series chip has debuted on something other than a Mac, it comes across as a tech demo for where the company is headed beyond just tablets.

Still, it remains unclear why most people would spend one, two, or even three thousand dollars on a tablet that, despite its amazing hardware, does less than a comparably priced laptop—or at least does it a little more awkwardly, even if it's impressively quick and has a gorgeous screen.

Enlarge / The promotional image for Apple's May 7 event. (credit: Apple)

On May 7, Apple will host a product announcement event at 9 am ET. Labeled "Let loose," we expect it will focus on new iPads and iPad accessories.

We won't be liveblogging the stream, but you can expect some news coverage as it happens. Below, we'll go over our educated guesses about why Apple might be doing this.

Why hold an event now?

It's unusual for Apple to host an event shortly before WWDC. New products debut at that event all the time, so if it's just a faster chip and a nicer screen for the iPad Pro and iPad Air, why not wait until June?

Enlarge / The Apple Park campus in Cupertino, California. (credit: Anadolu Agency | Getty)

Apple's earnings report for the second quarter of the company's 2024 fiscal year showed a slide in hardware sales, especially for the iPhone. Nonetheless, Apple beat analysts' estimates for the quarter thanks to the company's rapidly growing services revenue.

iPhone revenue dropped from $51.33 billion in the same quarter last year to $45.96 billion, a fall of about 10 percent. This was the second consecutive quarter with declining iPhone revenues. That said, investors feared a sharp drop before the earnings call.

Notably, Apple's revenue in the region it dubs Greater China (which includes China, Taiwan, Singapore, and Hong Kong) fell 8 percent overall. The company fared a little better in other regions. China's economy is slowing even as China-based Huawei is taking bigger slices of the pie in the region.

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  Weird Al's Rambo parody was a drop in the bucket amidst all the other jokes in the film, but it's among the most memorable. [credit: Shout Factory ]

Believe it or not, it's been 35 years since Weird Al's quotable cult classic UHF first came out. Right on time for that anniversary, Shout Factory will release an UltraHD Blu-ray of the movie. This will be the first time it has ever been available in 4K.

Releasing July 2 but pre-ordering now, the disc will include a new 4K scan of the original 35mm negative, along with audio commentary from Weird Al and Jay Levy, the film's director.

It will also come bundled with a standard HD Blu-ray that includes the film in that older format along with a bunch of special features, including video of a 2014 Comic-Con panel on the movie, deleted scenes, behind-the-scenes videos, and some other assets. Some of those return from the movie's last physical edition, which was a 25th anniversary HD Blu-ray, but not 4K.