Enlarge / The 2024, M4-equipped 13-inch iPad Pro. (credit: Samuel Axon)

The new iPad Pro is a technical marvel, with one of the best screens I’ve ever seen, performance that few other machines can touch, and a new, thinner design that no one expected.

It’s a prime example of Apple flexing its engineering and design muscles for all to see. Since it marks the company’s first foray into OLED beyond the iPhone or Watch, and the first time a new M-series chip has debuted on something other than a Mac, it comes across as a tech demo for where the company is headed beyond just tablets.

Still, it remains unclear why most people would spend one, two, or even three thousand dollars on a tablet that, despite its amazing hardware, does less than a comparably priced laptop—or at least does it a little more awkwardly, even if it's impressively quick and has a gorgeous screen.

Enlarge / The promotional image for Apple's May 7 event. (credit: Apple)

On May 7, Apple will host a product announcement event at 9 am ET. Labeled "Let loose," we expect it will focus on new iPads and iPad accessories.

We won't be liveblogging the stream, but you can expect some news coverage as it happens. Below, we'll go over our educated guesses about why Apple might be doing this.

Why hold an event now?

It's unusual for Apple to host an event shortly before WWDC. New products debut at that event all the time, so if it's just a faster chip and a nicer screen for the iPad Pro and iPad Air, why not wait until June?