Enlarge / The 2024, M4-equipped 13-inch iPad Pro. (credit: Samuel Axon)

The new iPad Pro is a technical marvel, with one of the best screens I’ve ever seen, performance that few other machines can touch, and a new, thinner design that no one expected.

It’s a prime example of Apple flexing its engineering and design muscles for all to see. Since it marks the company’s first foray into OLED beyond the iPhone or Watch, and the first time a new M-series chip has debuted on something other than a Mac, it comes across as a tech demo for where the company is headed beyond just tablets.

Still, it remains unclear why most people would spend one, two, or even three thousand dollars on a tablet that, despite its amazing hardware, does less than a comparably priced laptop—or at least does it a little more awkwardly, even if it's impressively quick and has a gorgeous screen.

Enlarge / Many different Apple stickers from many different products and eras. (credit: Andrew Cunningham)

As a noted sticker enthusiast, I’m always on the lookout for news at the intersection of stickers and technology. Which is why this report from 9to5Mac caught my eye: Apple is apparently starting to wind down its decades-long practice of including Apple logo stickers in the box with all of its products.

If you buy a new iPad Air or iPad Pro, you’ll be able to get some stickers if you ask the people at the Apple Store to include them (stores will get a “limited quantity” of stickers they can distribute on request). But the little sticker insert that has come with Macs, iPods, iPhones, iPads, and other devices and accessories for as long as I can remember will stop being one of the default pack-ins.

Apple is apparently cutting down on its sticker distribution to help meet its environmental goals. The stickers are some of the last bits of plastic included in most modern Apple packaging; in recent years, even the plastic backing layer for the stickers has been replaced with wax paper instead. This happened around the same time that the inner layer of packaging wrapped around new Apple devices also shifted from plastic to paper and when plastic-sealed boxes gave way to tear-away paper adhesive strips.

Enlarge / The new M4 iPad Pro. (credit: Apple)

When Apple announced the Apple M4 chip during its iPad Pro event yesterday, it mentioned that the chip came with "up to" four high-performance CPU cores.

Those short, easily missable words always mean that there's a lower-end version of the chip coming that doesn't include that many CPU cores, and the tech specs page for the new iPad Pro has the full details: iPad Pros with 256GB or 512GB of storage use a version of the M4 with three high-performance CPU cores and six smaller efficiency cores. Only the models with 1TB and 2TB of storage have an M4 with all four high-performance CPU cores enabled.

The 256GB and 512GB models also ship with 8GB of RAM, where the 1TB and 2TB models come with 16GB of memory installed. Though these changes are clearly spelled out on the Tech Specs page, the actual configuration page for the iPad Pros in Apple's online store doesn't give any indication that upgrading storage also upgrades your CPU and RAM.

Enlarge / Apple's latest iPad Air, now in two sizes. The Magic Keyboard accessory is the same one that you use with older iPad Airs and Pros, though they can use the new Apple Pencil Pro. (credit: Andrew Cunningham)

Apple has a new lineup of iPad Pro and Air models for the first time in well over a year. Most people would probably be hard-pressed to tell the new ones from the old ones just by looking at them, but after hands-on sessions with both sizes of both tablets, the small details (especially for the Pros) all add up to a noticeably refined iPad experience.

iPad Airs: Bigger is better

But let's begin with the new Airs since there's a bit less to talk about. The 11-inch iPad Air (technically the sixth-generation model) is mostly the same as the previous-generation A14 and M1 models, design-wise, with identical physical dimensions and weight. It's still the same slim-bezel design Apple introduced with the 2018 iPad Pro, just with a 60 Hz LCD display panel and Touch ID on the power button rather than Face ID.

So when Apple says the device has been "redesigned," the company is mainly referring to the fact that the webcam is now mounted on the long edge of the tablet rather than the short edge. This makes its positioning more laptop-y when it's docked to the Magic Keyboard or some other keyboard.

Enlarge (credit: Apple)

Apple's newest iPad Pro puts an M4 chip inside a thinner frame and is available in new 11-inch and 13-inch sizes, while also upgrading the screens on both to "tandem" OLED displays for more brightness.

Compared to the last iPad Pro, released in early 2022, Apple is highlighting how thin and light these new Pros are. The 11-inch model is 5.3 mm thick and weighs less than a pound, while the 13-inch is 5.1 mm, which Apple says is its thinnest product ever, at 1.28 pounds.

The tandem OLED design, dubbed Ultra Retina XDR, delivers 1000 nits at full-screen brightness, and 1600 nits at peak HDR, equivalent to a high-end Samsung TV. The screens are "nano-texture glass," which is essentially a matte display finish.

Enlarge / The promotional image for Apple's May 7 event. (credit: Apple)

On May 7, Apple will host a product announcement event at 9 am ET. Labeled "Let loose," we expect it will focus on new iPads and iPad accessories.

We won't be liveblogging the stream, but you can expect some news coverage as it happens. Below, we'll go over our educated guesses about why Apple might be doing this.

Why hold an event now?

It's unusual for Apple to host an event shortly before WWDC. New products debut at that event all the time, so if it's just a faster chip and a nicer screen for the iPad Pro and iPad Air, why not wait until June?