‘Bakery scent’ added via microcapsules to postage stamp celebrating ‘jewel of French culture’

The French Post Office has released a scratch-and-sniff postage stamp to celebrate the baguette, once described by President Emmanuel Macron as “250 grams of magic and perfection”.

The stamp, which costs €1.96, depicts a baguette decorated with a red, white and blue ribbon. It has a print run of 594,000 copies.

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© Photograph: Universal Postal Union/X

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© Photograph: Universal Postal Union/X

At an incredible 461 feet (140.53 meters), the baguette baked on Sunday, May 5 has officially exceeded the previous record held by Italy. The municipality of Suresnes now holds the Guinness World Record. (SLNYT)