Chanel is all about joy as Blazy celebrates year at helm of worldβs hottest brand
Artistic director is all smiles as he swaps quiet luxury for bold colours and patterns at Paris show
βItβs a good start,β Matthieu Blazy said after a Paris show that marked a year of his tenure as artistic director at Chanel. βI am happy with where we are at.β
Chanel now holds the top spot in the Lyst index of the worldβs hottest brands, which tracks demand and engagement across search and social media. The privately held company announces official financial results only once a year, but figures reported by Bloomberg showed 16% growth in the first half of 2026. In Vanity Fairβs list of the worldβs 50 most powerful people, published this month, Blazy is the only fashion designer to make the cut. People who donβt much care about fashion have noticed him; people who do care about fashion talk about him non-stop.
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Β© Photograph: Ed Alcock/The Guardian

Β© Photograph: Ed Alcock/The Guardian

Β© Photograph: Ed Alcock/The Guardian