‘Every Leon should be magical’: food chain’s co-founder on what went wrong – and how to fix it
John Vincent on bouncing back after cutting branches, refreshing the menu, and staff learning from martial arts
John Vincent is going back to the future. Four years after selling Leon, the fast food chain named after his father and founded in 2004 with two friends, he has bought it back with hopes of reviving its fortunes.
“In a crisis you need a pilot in full control,” the martial arts fan says, speaking to the Guardian from Leon’s headquarters near London Bridge.
Continue reading...
© Photograph: Leon in Carnaby Street, central London/Leon

© Photograph: Leon in Carnaby Street, central London/Leon

© Photograph: Leon in Carnaby Street, central London/Leon