Conservative insiders say the party and the public are warming to Kemi Badenoch after a difficult first year

At a Conservative donors event last week, Kemi Badenoch was asked for a selfie by the former Spice Girl Geri Horner. The Tory leader was, her allies say, a little bemused. But they were clear about what the approach meant: cut-through.

Badenoch’s leadership got off to a poor start. Still reeling from the Tories’ worst general election defeat, she took over a diminished and disheartened party, which was languishing in the polls and facing an existential threat in the form of Nigel Farage’s Reform UK.