More than half a million people now consume products as experts link rise to ‘aggressive’ marketing and advertising

More than 500,000 people in Great Britain now use nicotine pouches, with the significant rise in uptake driven by members of gen Z, research has revealed.

Nicotine pouches are placed between the lip and gum to slowly release nicotine and come in a wide variety of different flavours. Health experts say the products, which are banned in Germany and the Netherlands, should not be used by anyone who does not already smoke.