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Disney Agrees to Bring Its Characters to OpenAI’s Sora Videos 11 December 2025 at 14:40

Disney Agrees to Bring Its Characters to OpenAI’s Sora Videos

11 December 2025 at 14:40

The deal is a watershed for Hollywood, which has been trying to sort through the possible harms and upsides of generative artificial intelligence.

Disney is the first major Hollywood company to license content to an A.I. platform.

Disney to invest $1bn in OpenAI, allowing characters in Sora video tool 11 December 2025 at 09:31

Disney to invest $1bn in OpenAI, allowing characters in Sora video tool

The Guardian

By:Nick Robins-Early in New York

11 December 2025 at 09:31

Agreement comes amid anxiety in Hollywood over impact of AI on the industry, expression and rights of creators

Walt Disney has announced a $1bn equity investment in OpenAI, enabling the AI startup’s Sora video generation tool to use its characters.

Users of Sora will be able to generate short, user-prompted social videos that draw on more than 200 Disney, Marvel, Pixar and Star Wars characters as part of a three-year licensing agreement between OpenAI and the entertainment giant.