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Received yesterday — 13 February 2026

UK ad agencies undergo their biggest exodus of staff as AI threatens industry

13 February 2026 at 12:00

Number of employees declined by more than 14% to 24,963 last year, with fall greatest among younger workers

UK advertising agencies had their biggest annual exodus of staff last year, led by younger workers, as artificial intelligence tools threaten to replace workers and force the industry to cut jobs and costs.

Staff numbers at creative agencies, which are facing acute pressure from the rollout of AI tools that reduce or even replace the need for agency staff, fell more than 14% in 2025.

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© Photograph: Toby Melville/Reuters

© Photograph: Toby Melville/Reuters

© Photograph: Toby Melville/Reuters

Canada school deaths suspect created shooting simulator on gaming platform

13 February 2026 at 09:43

Roblox says it has removed account after massacre that left nine people including the shooter dead

The 18-year-old suspect in a high school shooting in British Columbia had previously created a mass shooting simulator on the gaming platform Roblox, it has been revealed.

The simulator, set in what appeared to be a virtual shopping mall, allowed users – represented as Roblox-style avatars – to pick up weapons and shoot other players, 404 Media reported on Thursday.

This article was amended on 14 February 2026. An earlier version said there was more than one attacker in the Christchurch attack and incorrectly named the platform the attacker streamed on as Twitch.

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© Photograph: Jennifer Gauthier/Reuters

© Photograph: Jennifer Gauthier/Reuters

© Photograph: Jennifer Gauthier/Reuters

‘It’s over for us’: release of new AI video generator Seedance 2.0 spooks Hollywood

13 February 2026 at 08:32

An AI clip featuring Tom Cruise and Brad Pitt fighting has caused concern among industry figures

A leading Hollywood figure has warned “it’s likely over for us”, after watching a widely disseminated AI-generated clip featuring Tom Cruise and Brad Pitt fighting.

Rhett Reese, co-writer of Deadpool & Wolverine, Zombieland and Now You See Me: Now You Don’t was reacting to a 15-second video showing Cruise and Pitt trading punches on a rubble-strewn bridge, posted by Irish film-maker Ruairí Robinson, director of 2013 sci-fi horror The Last Days on Mars. Reposting the clip on social media, Reese wrote: “I hate to say it. It’s likely over for us.”

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© Photograph: Samir Hussein/WireImage

© Photograph: Samir Hussein/WireImage

© Photograph: Samir Hussein/WireImage

Shares in trucking and logistics firms plunge after AI freight tool launch

13 February 2026 at 04:04

SemiCab platform by Algorhythm, previously considered a ‘penny stock’, sparks ‘category 5 paranoia’ across sector

Shares in trucking and logistics companies have plunged as the sector became the latest to be targeted by investors fearful that new artificial intelligence tools could slash demand.

A new tool launched by Algorhythm Holdings, a former maker of in-car karaoke systems turned AI company with a market capitalisation of just $6m (£4.4m), sparked a sell-off on Thursday that made the logistics industry the latest victim of AI jitters that have already rocked listed companies operating in the software and real estate sectors.

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© Photograph: Thilo Schmülgen/Reuters

© Photograph: Thilo Schmülgen/Reuters

© Photograph: Thilo Schmülgen/Reuters

Received before yesterday

How to deal with the “Claude crash”: Relx should keep buying back shares, then buy more | Nils Pratley

12 February 2026 at 13:43

The firm remains confident even as the market flips from seeing it as an AI winner to fearing its profit margin will implode

As the FTSE 100 index bobs along close to all-time highs, it is easy to miss the quiet share price crash in one corner of the market. It’s got a name – the “Claude crash”, referencing the plug-in legal products added by the AI firm Anthropic to its Claude Cowork office assistant.

This launch, or so you would think from the panicked stock market reaction in the past few weeks, marks the moment when the AI revolution rips chunks out of some of the UK’s biggest public companies – those in the dull but successful “data” game, including Relx, the London Stock Exchange Group, Experian, Sage and Informa.

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© Photograph: miss.cabul/Shutterstock

© Photograph: miss.cabul/Shutterstock

© Photograph: miss.cabul/Shutterstock

Share values of property services firms tumble over fears of AI disruption

12 February 2026 at 13:01

But, after second day of Wall Street falls, analysts say sell-off ‘may overstate AI’s immediate risk to complex deal-making’

Shares in commercial property services companies have tumbled, in the latest sell-off driven by fears over disruption from artificial intelligence.

After steep declines on Wall Street, European stocks in the sector were hit on Thursday.

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© Photograph: GK Images/Alamy

© Photograph: GK Images/Alamy

© Photograph: GK Images/Alamy

I’ll drink to orderly queues in pubs | Brief letters

12 February 2026 at 12:05

Bar blockers | Unlikely book recommendation | Ask AI | The proliferation of potholes | Divine intervention

Queues in pubs (Letters, 6 February)? Hallelujah! Now perhaps elderly women of 5ft 1in will be able to get a drink. I’m not sure which are worse, the big blokes who wave their £20 notes over your head or the ones who, having bought a drink, just stay leaning on the bar. Queueing? Bring it on. Mine’s a large house red, please.
Rosemary Chamberlin
Bristol

• Paul Dacre’s characterisation of a certain book as “written to appeal to a certain section of the Guardian readership” was presumably intended as a put-down, but I took it as a recommendation (Flashes of anger but Paul Dacre keeps his head before court cut-off, 11 February). Can we get more of the same from this unlikely source of advice?
Mark de Brunner
Harrogate, North Yorkshire

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© Photograph: Thomas Barwick/Getty Images

© Photograph: Thomas Barwick/Getty Images

© Photograph: Thomas Barwick/Getty Images

What bots talk about when they think humans aren’t listening – podcast

In late January a new social media site took a certain corner of the internet by storm. Moltbook was conceived as a space where AI assistants could let off steam, chat and compare notes on their bosses, but it quickly became the focus of breathless claims that the singularity had arrived as the bots started badmouthing their humans and plotting an uprising. So what’s the truth about Moltbook? Madeleine Finlay hears from Aisha Down about what it tells us about AI, and about us.

What is Moltbook? The strange new social media site for AI bots

Support the Guardian: theguardian.com/sciencepod

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© Photograph: Raphael Satter/Reuters

© Photograph: Raphael Satter/Reuters

© Photograph: Raphael Satter/Reuters

The big AI job swap: why white-collar workers are ditching their careers

As AI job losses rise in the professional sector, many are switching to more traditional trades. But how do they feel about accepting lower pay – and, in some cases, giving up their vocation?

California-based Jacqueline Bowman had been dead set on becoming a writer since she was a child. At 14 she got her first internship at her local newspaper, and later she studied journalism at university. Though she hadn’t been able to make a full-time living from her favourite pastime – fiction writing – post-university, she consistently got writing work (mostly content marketing, some journalism) and went freelance full-time when she was 26. Sure, content marketing wasn’t exactly the dream, but she was writing every day, and it was paying the bills – she was happy enough.

“But something really switched in 2024,” Bowman, now 30, says. Layoffs and publication closures meant that much of her work “kind of dried up. I started to get clients coming to me and talking about AI,” she says – some even brazen enough to tell her how “great” it was “that we don’t need writers any more”. She was offered work as an editor – checking and altering work produced by artificial intelligence. The idea was that polishing up already-written content would take less time than writing it from scratch, so Bowman’s fee was reduced to about half of what it had been when she was writing for the same content marketing agency – but, in reality, it ended up taking double the time.

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© Composite: Rui Pu/The Guardian; Getty Images

© Composite: Rui Pu/The Guardian; Getty Images

© Composite: Rui Pu/The Guardian; Getty Images

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