Exclusive: Manufacturers tell European Commission proposed ban would cause unnecessary confusion

More than a dozen food companies have urged the European Commission not to ban the use of words such as “sausage” and “burger” for non-meat products.

Companies including Linda McCarney Foods, Quorn and THIS have signed a joint letter calling on commissioners to “let common sense prevail” ahead of a debate on the proposed ban, which they say would cause “unnecessary confusion” for customers “without helping anyone”.