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Tom Cruise’s Digger is a commercial flop – but also the perfect climate film for our time

20 October 2026 at 08:00

The movie follows Digger Rockwell, whose drilling triggers a vast iceberg that’s five times the size of Washington DC

Digger, the new Alejandro González Iñárritu film, is bombastic, misanthropic and an epic, critically savaged flop. It is also the near-perfect climate change film for our era.

Digger Rockwell, the eponymous protagonist played by Tom Cruise, is a bluntly caricatured Texas oilman blase about the environmental ruin of his drilling, even as it triggers a disastrous splitting of the Arctic ice sheet. This causes a vast iceberg, five times the size of Washington DC, to barrel towards Europe and threaten a devastating tsunami.

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© Photograph: Courtesy of Warner Bros. Pictures/Warner Bros. Pictures/AP

© Photograph: Courtesy of Warner Bros. Pictures/Warner Bros. Pictures/AP

© Photograph: Courtesy of Warner Bros. Pictures/Warner Bros. Pictures/AP

The Digger disaster: what an epic movie flop means for Tom Cruise and Hollywood

17 October 2026 at 04:12

Unprecedented folly of misjudgment, bad timing and spectacular hubris is predicted to lose $245m. How did this happen?

The fanfare at Digger’s world premiere in London four weeks ago was literal. As the Prince and Princess of Wales took to the stage, their arrival was heralded by the band of the Irish guards’ fanfare team – bugles gleaming, epaulets shining, bearskin bonnets rippling under the lights.

Given the occasion, the band were not overdressed. Joining William (velvet tux) and Kate (chiffon gown, the late Diana’s earrings) to introduce the film was cinema’s longest-reigning monarch, Tom Cruise (Armani), along with a retinue including director Alejandro González Iñárritu and co-stars Sandra Hüller, Riz Ahmed, John Goodman, Jesse Plemons and Michael Stuhlbarg. Loyal courtiers filled the front rows: Salma Hayek, Hannah Waddingham and no fewer than three Beckhams (David, Cruz and Romeo).

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© Composite: Alex Mellon/Alex Mellon for the Guardian : Getty Images

© Composite: Alex Mellon/Alex Mellon for the Guardian : Getty Images

© Composite: Alex Mellon/Alex Mellon for the Guardian : Getty Images

How we lost our appetite for eat-the-rich satire

14 October 2026 at 09:34

Tom Cruise’s latest film could lose $250m (£190m) – could one reason be that audiences are tired of Hollywood telling them what they already know about the super-rich?

It seems as if nobody can decide who should shoulder most of the blame for the recent box office flop of Digger.

Was it the ousted Warner Bros film executives Mike De Luca and Pam Abdy, whose love of big-budget auteur cinema usually came with a hefty price tag? Or was it the marketing team, who were responsible for hiding the movie’s biggest swing from all trailers, ensuring many viewers would be left alienated from its early meta-reveal onwards?

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© Photograph: Keizo Mori/UPI/Shutterstock

© Photograph: Keizo Mori/UPI/Shutterstock

© Photograph: Keizo Mori/UPI/Shutterstock

Digger on course for $245m loss after box office collapse

12 October 2026 at 08:51

Estimates suggest the eco satire starring Tom Cruise could join the list of top turkeys, including Cutthroat Island and The Marvels

Digger, the ambitious eco-fable starring Tom Cruise and directed by Alejandro G Iñárritu, is heading for an even worse financial outcome than previously thought, with reports suggesting it will lose around $245m (£185m), placing it among the biggest disasters in movie history.

According to a report in Variety, Digger’s estimated second weekend revenue in North America of $3.2m is a 60% drop on its opening weekend figure of $8m, meaning its current domestic gross is $14.4m, for a global total of $35.3m, with a projected final box office total of around $50m worldwide.

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© Photograph: Everett Collection Inc/Alamy

© Photograph: Everett Collection Inc/Alamy

© Photograph: Everett Collection Inc/Alamy

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