Inspired by the scary film franchise, playwright Levi Holloway and Punchdrunk maestro Felix Barrett are bringing the ‘bizarrely joyous’ world of terror to the stage

Malevolent spirits be damned – theatres can be haunted simply by the memory of bad plays and perhaps unscary horror in particular. The last time London’s Ambassadors theatre aimed to give audiences the shivers, with The Enfield Haunting, it led to some frightfully poor reviews. But a couple of years later, this intimate West End playhouse is hosting Paranormal Activity, a new instalment in the franchise that was kickstarted by a low-budget supernatural movie about a couple plagued by inexplicable nocturnal noises. “Hold your nerve” runs the play’s tagline – a directive you suspect applies not just to the audience.

Arriving at the theatre on the day of the first preview, it’s not creepy bumps and thuds that echo through the building but whizzing drills, sound checks and the last-minute discussions of a crew with a deadline. Perched in the dress circle bar, US playwright Levi Holloway and director Felix Barrett (best known as the founder of immersive theatre specialists Punchdrunk) are discussing how rarely they have been frightened in the theatre.